Organizational leaders spend a copious amount of time understanding the depth of ‘people engagement’. There is a wealth of knowledge about it on the internet, and great bestsellers are penned on this subject. So what you’ll read may become the basis of your organizational strategy.
However, large chunks of information can easily make you lose track. And not sure about what to do is to be in a bad position.
But here’s the good news. You likely know more about engagement than you assume. In this article, we’ll uncover the mystery of engagement and what it means to your organization.
What is it?
Customer or employee engagement is defined differently by different experts. Also, each engagement need is unique and requires a different set of engagement practices to meet its objective. But one thing is universal - it is the quality of connection emerging between your customer, employees, and your brand.
Let’s hear what the experts say about customer engagement -
The more you engage with customers the clearer things become and easier it is to determine what you should be doing.John Russell (Harley Davidson)
John is voicing the successful engagement strategy that made Harley the brand they are today. Their intense efforts to interact with customers to find what they need makes them so unique and likable. They barely have any competition and are at the helm of customer satisfaction.
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.Steve Jobs (Apple)
Apple is amazing in bridging the distance between customer expectation and the actual delivery. They are amazing at engaging customers. They understand customer sentiments quickly and create a product that complies with customer expectations.
Engagement is the regular exchange of communication between a brand and it’s customers. A company offers something, and customers reciprocate.CEO - Zinbucks Tech Lab
We think our definition accurately addresses the quality and the number of engagements that your customers have with your brand. Finding ways to add value to your customer experience can help you drive more valuable engagements more often. When customers feel like they have just as much to gain from engaging with your brand as you do, you’ll foster a sense of reciprocity that keeps them emotionally connected to your brand.
Working out an engagement strategy
People’s engagement is everything between attraction to retaining. Your efforts to offer value-driven products & services to consumers is the start of attracting people. Then comes offers, deals, preference marketing, etc., that ensures engagement on a continual basis. And once you not just offer values, but also value people, then your organization is on the path of retaining the trust of your people (customers, employees, and followers).
How to attract?
Advertisements, branding, and influencing strategies are the primary steps to attract new potential customers. People are attracted to the values they’ll receive by using your products.
Keep customers engaged.
When your people get involved, they are engaged. Customers like when they have a say about the products and services that you offer. If they can offer feedback or a suggestion, comes back to you for more purchasing, or even stay connected with you through social media or other platforms, they are said to be engaged.
How to retain?
Make people feel important. Respect them for giving you business. When people feel valued, they are going to stay with you for a long time. Make sure that you do not ever give bad experience to your most valuable people.
Engagement to build a community of loyal followers
Nothing is more desired than having followers who are loyal to your brand. They are the real advocates of your brand. They buy, repeat purchasing, and even persuade others to purchase from you. These emotionally loyal followers are Godsend.
As an organization, it is your responsibility to offer the best treatment for your loyalist. Recognize them and reward customers when they buy from you, or when your employee performs above expectation. They deserve a reward.
To make it easy for you, we offer the Zinbucks platform to make people engagement simple and effective. The tool helps our client lay the foundations of effective engagement practices that favor enterprise growth.