The impact of Emoticons on people’s sentiment


The use of emojis or emoticons is widespread today. The usage is so high that having a chat on mobile or computer feels incomplete without them. And rightly so. This one small graphic icon can express what hundreds of words may not convey.

In this blog, we analyze the trend of emoticon use at the workplace and how they can be used to analyze the sentiments of the users.

42% of respondents feel that "emojis better communicate my thoughts and feelings than words alone do."

Adobe Survey

The Ascendency

In the late ’90s, a handful of emojis got introduced to internet users. Back then, their number was less than a hundred, but they could express several universal emotions. Today, over 3000 emojis are in use, and people are still hungry for more. This ever-growing need for emoticons indicates their importance in our everyday communication.

Surveys & Trends

An ‘Emoji Trends’ study by Adobe reveals that a majority of people at the workplace use emojis. And as more and more millennials and GenZ’ers join the corporate world, the user share is bound to become more significant. The workplace environment is teeming with emojis, and this trend is always going northwards.

But why people are using emojis in the first place. The survey reveals the following top reasons:

  • I want to make conversations more fun - 62%
  • I feel more connected to the people I frequently text or message online when expressing myself emojis in addition to the words - 31%
  • Using emojis is faster than typing words - 31%
  • Emojis paint a clearer picture than words - 30%

There is little doubt that emojis lightens the mood of the conversation. The users feel comfortable in their skin while sending emojis instead of text.

The Impact

For today’s users, it’s impossible to imagine a life without emojis. Casual conversations rely heavily on their usage. Even in corporate communication, most users (65% of respondents) feel comfortable expressing emotions through emoticons rather than text or voice mode.

Detecting sentiment

Business leaders are interested in ‘what’ their people thinking when they communicate. What people express shows their sentiment. And this sentiment is vital for leaders to detect the feelings and take meaningful organizational action on an individual and group basis.

The use of certain emojis in an organic conversation determines the actual mood of the user. And this data becomes vital for the leaders to assess the sentiments of the people. It is so relevant (and accurate) that it can predict which all employees may leave sometime soon and which ones are going to stay long.

With revolutionary tools like Zinbucks, leaders can extract deep insights about people’s sentiments and their emotional behavior. Based on this insight, leaders are in a position to implement the right strategies to get maximum out of each individual. No wonder, more and more organizations are thinking of using sentiment analysis to improve employee efficiency.